https://www.benshortall.co.uk/projects daily 1.0 2024-04-03 https://www.benshortall.co.uk/projects/sport-england monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/1ed7730c-1074-404f-b57b-498ea3f6a722/SportEngland_Voiceover.jpg Projects - Sport England: Bringing to life a 10 year vision to help transform lives Remotely recording the voiceover with Dame Kelly Holmes during lockdown (this explains my unruly beard!) https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/143e67fa-5ea4-444f-bf35-8330fc18566a/SportEngland_Images_.jpg Projects - Sport England: Bringing to life a 10 year vision to help transform lives Campaign look and feel, strategy document and toolkit https://www.benshortall.co.uk/projects/astley-vineyard monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/a7c00f3b-6240-494a-bde4-fb89a98806e5/Astley_Images_3.jpg Projects - Astley Vineyard: Giving an award-winning vineyard an identity to be proud of Simple yet premium. The symmetry in the two letter forms helps to create an iconic mark. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/0e61458d-2a83-4552-8ae7-5e353c03dea5/Astley_Illustrations.jpg Projects - Astley Vineyard: Giving an award-winning vineyard an identity to be proud of A series of illustrations, based around wildlife that can be found around the vineyard grounds formed the basis of each bottle label design. Illustrations by David Webb. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/4bacc24b-4994-426d-a33d-a81ef65a3463/Astley_Images_4.jpg Projects - Astley Vineyard: Giving an award-winning vineyard an identity to be proud of This visual shows both the front and back label designs. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/fcc48965-86cd-4803-9a1b-908e36f95688/Astley_BoutiqueEnglishWine.jpg Projects - Astley Vineyard: Giving an award-winning vineyard an identity to be proud of The tension between the illustrations and solid circles creates a powerful, recognisable visual language. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/614c01d7-90a2-4699-a630-e5a3b3f29260/Astley_Images_2.jpg Projects - Astley Vineyard: Giving an award-winning vineyard an identity to be proud of The dessert wine uses a light colour against a dark background to differentiate it from the standard range. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/290dd4a5-749c-4cbf-879a-e5d8a4a81f3c/Astley_Images_7.jpg Projects - Astley Vineyard: Giving an award-winning vineyard an identity to be proud of The Sparking wine label utilised a textured, embossed label with a gold foil finish to create a premium feel. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/b79b37ca-fe7e-4c9e-8af1-cc099f86b81c/Astley_Bottles.jpg Projects - Astley Vineyard: Giving an award-winning vineyard an identity to be proud of https://www.benshortall.co.uk/projects/danone monthly 0.5 2023-08-17 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/7d937e0c-f365-49e7-be52-c773b21324e6/Danone_Slide1.jpg Projects - Danone: Refreshing a brand to bring it back to it’s roots around food Having design principles as anchor points, we then highlighted standout design cues from Danones past. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/ea0570ca-55d0-4ec1-b2f4-113421be9950/Danone_Snapshot.jpg Projects - Danone: Refreshing a brand to bring it back to it’s roots around food Drawing on these design cues helped us to form an updated toolkit. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/6a060111-0057-40ad-9e0c-89472ea5ec98/Danone_Images_2.jpg Projects - Danone: Refreshing a brand to bring it back to it’s roots around food Stripes are a constant across Danone's visual language. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/0c606433-fe87-469c-9376-0d3bcc627cc0/Danone_Images_3.jpg Projects - Danone: Refreshing a brand to bring it back to it’s roots around food Utilising cut-out imagery helped to bring dynamism to Danone's product range across communications. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/5e9f8a60-9810-48ca-9bf3-472322a22ebf/Danone_Images_1.jpg Projects - Danone: Refreshing a brand to bring it back to it’s roots around food Graphic shapes could also act as a holiding shape for photography. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/5697cb47-f2c3-48ad-bb87-b956c0a6a050/Danone_Images_4.jpg Projects - Danone: Refreshing a brand to bring it back to it’s roots around food https://www.benshortall.co.uk/projects/worcestershire-ccc monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/e1f1df00-c27d-4784-a175-60e1dc93e9d9/WCCC_Images_2.jpg Projects - Worcestershire CCC: Crafting a new, dynamic brand for an iconic cricket club Worcester Rapids club crest https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/8d7de50a-006c-47a3-ac59-874781b4e45b/WCCC_Billboard2.jpg Projects - Worcestershire CCC: Crafting a new, dynamic brand for an iconic cricket club A key visual from the 'Expect Explosions' campaign. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/79528c99-37e6-4465-b5c2-704380ae559e/WCCC_Images_3.jpg Projects - Worcestershire CCC: Crafting a new, dynamic brand for an iconic cricket club https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/4e799c6d-39f4-4c04-8721-527e2a9dc0cd/WCCC_Images_4.jpg Projects - Worcestershire CCC: Crafting a new, dynamic brand for an iconic cricket club Further shots from the 'Expect Explosions' campaign, along with team kit utilising the Rapids logo. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/2051d243-384b-4007-92ac-cb29944e2de9/WCCC_Images_6.jpg Projects - Worcestershire CCC: Crafting a new, dynamic brand for an iconic cricket club Each seasonal campaign needed to create a sense of excitement and momentum for the season ahead. https://www.benshortall.co.uk/projects/tooa monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/2c14afd1-a0c3-40da-8c9c-3b91b5674015/TooA_Images_2.jpg Projects - TooA: Branding a disruptive newcomer within the frozen treats sector The circular nature of the logo was important as gelato can often be aligned with circular elements such as scoops, tubs and cones. The circle as a shape in general is also approachable in nature. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/20a23601-65aa-454b-b898-12b3a63308af/Tooa_Snapshot.jpg Projects - TooA: Branding a disruptive newcomer within the frozen treats sector The brand at a glance. The primary colour palette elevates the premium nature of the product, but with an accessible feel. 'Nero', 'Bianco' and touches of 'Argento', combined with two gradients - 'Mattina' (Morning) and 'Sera' (Evening) - representing the notion that you can enjoy TooA, whatever time of the day it is. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/01855f34-72e9-45ea-8b7f-e2373683b25d/TooA_Apps.jpg Projects - TooA: Branding a disruptive newcomer within the frozen treats sector https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/ab9c45bd-f9b6-4a59-a901-65c27a461c0f/TooA_Images_3.jpg Projects - TooA: Branding a disruptive newcomer within the frozen treats sector https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/d63d0307-4cf7-498a-af3a-aa0dd1055492/TooA_Ingredients.jpg Projects - TooA: Branding a disruptive newcomer within the frozen treats sector Ingredients are an integral part of TooA and are always featured prominently in brand photography. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/2a4a6d0b-5f32-4cb5-9b18-5176d03cc0b0/TooA_Wall.jpg Projects - TooA: Branding a disruptive newcomer within the frozen treats sector https://www.benshortall.co.uk/projects/evelyn-partners monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/9e300219-6340-4053-a18a-cc7e5880b21b/Evelyn_PreviousLogos.jpg Projects - Evelyn Partners: A modern identity for a heritage brand Previous Tilney and Smith & Williamson logos. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/4dbdc8ad-7d52-4689-a5af-7b07ecefbfea/Evelyn_Purpose.jpg Projects - Evelyn Partners: A modern identity for a heritage brand https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/9b3b43af-2e84-40c4-b230-68d838824d70/Evelyn_Images_3.jpg Projects - Evelyn Partners: A modern identity for a heritage brand A new warm and personal name and logo, elevated by crafting the letterforms to create ownable features. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/fde01d2e-35d3-4a0a-9735-810384ef21d1/Evelyn_AnchorPoints.jpg Projects - Evelyn Partners: A modern identity for a heritage brand https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/52c4ae9f-6617-44b8-a09f-d817d9a218e0/Evelyn_FlightMark.jpg Projects - Evelyn Partners: A modern identity for a heritage brand https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/f49fba2a-e5a7-452a-a70b-0cd2ddc91d36/Evelyn_Images_5.jpg Projects - Evelyn Partners: A modern identity for a heritage brand A look at how the brand comes together. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/c378e20d-eac0-4238-8bf1-ebca6647374c/Evelyn_Images_4.jpg Projects - Evelyn Partners: A modern identity for a heritage brand Brand guidelines document. https://www.benshortall.co.uk/projects/ccep monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/609e91c1-9201-4bc4-88ed-6f54af129ef7/CCEP_Images_3.jpg Projects - Coca-Cola Europacific Partners: A print design to celebrate two teams coming together A number of different visual executions were explored. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/37ac8dff-8daf-496e-b5dc-971a7872384a/CCEP_InSitu.jpg Projects - Coca-Cola Europacific Partners: A print design to celebrate two teams coming together Chosen design displayed in-situ https://www.benshortall.co.uk/projects/shell monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/397f7691-a7a0-4244-bdf1-4b9828af90d4/Shell_Images_2.jpg Projects - Shell: A global brand striving for consistency and cohesion across 60 markets A snapshot of pages from the document. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/dabfc3fe-900c-403c-ad1b-13603a795be7/Shell_Illustration1.jpg Projects - Shell: A global brand striving for consistency and cohesion across 60 markets Examples of the illustration style utilised across each of the divider pages. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/64196a37-1367-4cc2-aea8-0b2778c86f5c/Shell_Illustration2.jpg Projects - Shell: A global brand striving for consistency and cohesion across 60 markets https://www.benshortall.co.uk/projects/morgan-motor-company monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/55e7c0b3-c83f-4756-90c8-c23ff9f7c004/Morgan_Images_2.jpg Projects - Morgan Motor Company: Refining an iconic mark A small selection of the logo iterations that were presented to Morgan. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/cd19cb32-3087-4ff4-87fa-dd5af435d299/Morgan_Images_3.jpg Projects - Morgan Motor Company: Refining an iconic mark Our recommended direction. https://www.benshortall.co.uk/projects/goodlife monthly 0.5 2023-08-15 https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/307ac0b4-f56f-461e-8552-99ac1ee8c9db/Goodlife_Mood.jpg Projects - Goodlife Barbershop: A standout identity for an ambitious start-up A number of moodboards helped to influence both the visual identity and shop interior design. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/921149f5-056e-46ed-af87-a4d1e048190c/Goodlife_Images_6.jpg Projects - Goodlife Barbershop: A standout identity for an ambitious start-up The Goodlife Barbershop logo features a detailed wordmark with a pair of crossed pistons sat above. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/c53f902b-4108-4784-a18e-b594cfd2a589/Goodlife_Images_9.jpg Projects - Goodlife Barbershop: A standout identity for an ambitious start-up Packaging designs for a range of hair sculpting products. Metallic foil detailing for differentiation and utilising a grungy, worn-like texture to make it feel like they wouldn't be out of place within a workshop. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/7586feee-9a26-4b34-87e0-58bd5b9750ed/Goodlife_Invitation.jpg Projects - Goodlife Barbershop: A standout identity for an ambitious start-up Utilising a gold foil finish on a textured black stock helped to create a premium, exclusive feel to the Birmingham store launch party invitation. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/b8af5692-7c8b-4b42-be5e-cad78e64e1f8/Goodlife_Images_8.jpg Projects - Goodlife Barbershop: A standout identity for an ambitious start-up A selection of products from the Goodlife product range. https://images.squarespace-cdn.com/content/v1/6474c4c0b738031c56c0be43/dff02dd0-2032-4e33-8d62-df6b764adb82/Goodlife_Photography3.jpg Projects - Goodlife Barbershop: A standout identity for an ambitious start-up Photography by Adam Hoskins.